The Key Role of Video Marketing

A personal reflection on visibility, meaning, and what truly moves people

When people ask how I got into video marketing, the truth is — I didn’t plan to.

As a filmmaker, I always knew video had a power that went beyond words. But like many others, my creative path took a turn during the pandemic. Productions halted, people retreated into their homes, and suddenly, stories had to find a different way to move — not through sets and crews, but through smaller, more intimate means.

That’s when I started making a small video series called Joy is a Choice. It wasn’t a strategy. It was a response. The first video featured myself — filmed alone, on a phone. I wanted to test something: Can I tell something meaningful with what I already have? The answer was yes. And more than that — it felt necessary.

Soon after, I filmed a local artist. Her story touched me deeply, and in capturing it, something shifted. I realized: this isn’t just something I can do — this is something I have to do. One story became two, and two became more. I began filming more people — real people, not actors — and documenting their quiet strength, their energy.

One day, I met a seasoned marketer from Hungary. And over time, we began meeting regularly online, sharing our thoughts and ideas across time zones. I didn’t expect this journey to unfold the way it did — but looking back, it makes sense.

We live in a time where people move fast, scroll endlessly, and rarely read beyond the headline.

That’s not a flaw — it’s a reality.

And in this reality, video becomes one of the few things that can slow us down, hold our attention, and speak volumes — instantly.

We’ve all heard the phrase: “Seeing is believing.”

But in the world of marketing, it goes further than belief —

it builds connection.

To me, video marketing was never about trend or shout.

It was — and still is — about transmitting energy.

Making space for people to be seen, and for others to feel something real in that seeing.