As a Chinese native based in Los Angeles, I have been embarking on my filming journey with an unwavering passion since I was a teenager. To pursue that dream, I studied at one of the top film schools in China, then completed my master’s degree in San Francisco - and made LA my second home. The ever-evolving digital world has become my canvas, where I explore the intersection of art and business.  My cinematic journey has not only allowed me to bring compelling narratives to life, but has also provided me with the chance to collaborate with diverse global brands. This tapestry of experience continues to ignite my vision: to keep pushing the boundaries of storytelling - crafting narratives that transcend borders and illuminate what connects us all.

 

Empowering ideas and turning them into tangible stories - that’s why I started JCCA.
Whether you're a brand seeking a trusted creative partner, a creator with bold dreams and limited resources, or someone navigating life’s uncertainties - this space is for you.

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Here, we explore what’s possible beyond limits.
Your life is your movie; make it worth watching.

 

​JCCA stands for Joy, Creativity, Charm, and Attitude - four essentials I return to when the path feels unclear. They remind me that creativity isn't just about what we produce - it's about how we move through the world, and what we choose to make of it.

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​Start your passionate journey without needing expertise in everything.

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I didn't have innate knowledge in the video-making field. While my passion for art blossomed in my teenage years, my parents encouraged a more stable career, leading me to study law in college. It was during those years that I recognized my deep affection for creativity rather than doing a dry office job. In my twenties, I created my first video using a small, outdated camera, which received a lot of negative feedback.  But that didn't stop me. I made a bold choice to leave my job and pursue film production, first in China and later in the United States. 

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Connect with your inner joy, and let it illuminate your journey.

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​​​My journey has been illuminated by the profound significance of cultivating inner joy for achieving every goal, one by one,  at different stages. It's not solely a matter of technical expertise, but also a testament to the power of a positive mindset and self-belief.

 

With JCCA, I blend my passion for storytelling with the pursuit of personal growth to spread positivity. This led to the inception of the channel’s first original series, "Joy is a Choice," at the onset of the pandemic. Our initial narrative work won first prize in a contest and was featured on global platforms like Facebook, Twitter, and YouTube, garnering related page views of 200 million. As a film director and writer, I, who had never handled a camera in person, began carrying one. My vision was to document the untold stories of ambitious individuals who have nailed their goals fueled by their inner joy.

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